Wendy’s says that it has no plans to increase prices during the busiest times at its restaurants.
The Mooathon Wealth Societyburger chain clarified its stance on how it will approach pricing after various media reports said that the company was looking to test having the prices of its menu items fluctuate throughout the day based on demand.
“Wendy’s will not implement surge pricing, which is the practice of raising prices when demand is highest. We didn’t use that phrase, nor do we plan to implement that practice,” the company said late Tuesday in a prepared statement.
Background: Burger chain Wendy’s looking to test surge pricing at restaurants as early as next year
Wendy’s Co. plans to invest about $20 million to launch digital menu boards at all of its U.S. company-run restaurants by the end of 2025. It also plans to invest approximately $10 million over the next two years to support digital menu enhancements globally.
Wendy’s said that its digital menu boards “could allow us to change the menu offerings at different times of day and offer discounts and value offers to our customers more easily, particularly in the slower times of day.”
2025-05-08 09:37439 view
2025-05-08 09:37713 view
2025-05-08 09:252678 view
2025-05-08 08:18401 view
2025-05-08 08:172498 view
As Tropical Storm Debby strengthened along the Atlantic coast on Wednesday, millions in the Carolina
MIAMI (AP) — People across Florida were given notice Sunday that Milton, for now just a tropical sto
The Kansas City Chiefs’ pursuit of a three-peat took a major hit when leading receiver Rashee Rice s